What people are buying right now

Xavier Roger


These are the most popular items that people are buying right now.

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.

From birthday gifts to personal needs, it is basically always shopping season. As more and more people ramp up their online shopping, some of the year’s hottest products are in high demand—and are selling out quickly. 

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To help you find the things you want—or, if you’re trying to get gifts, the things you need—we’ve curated a list of the 20 most popular things people are buying right now. From Apple AirPods to the Renpho eye massager, these are the items our readers buy repeatedly and the ones you should snag ASAP.

1. Apple AirPods Pro

Most popular things to buy: AirPods

With the release of the newest version earlier this fall, the Apple AirPods Pro craze continues. Reviewed’s experts love the iconic white earbuds for their amazing sound quality, noise-canceling technology and comfortable fit. They also have great battery life and connect easily to other Apple devices.

$200 at Amazon

2. Diamond Dazzle Cleaner Pen

Most popular items to buy: Diamond Dazzle Stick

Bring out the sparkle in your stones with a Diamond Dazzle Cleaner Pen. The advanced polymer formula system helps reduce the appearance of fine scratches by removing dirt and oils. It repels them for a longer-lasting shine.

$19 at Amazon

►Amazon: 15 five-star Amazon products with over 10,000 reviews you never knew you needed

3. Ugg Slippers

Most popular things to buy: Slippers

It’s the perfect time of year to slip into a pair of slippers to keep your feet warm and toasty. Our experts tested some of the most popular slippers and found the Ugg Scuffette the coziest and best quality. If you’re on a budget, you can snag an equally popular slipper on Amazon for more than half the price.

$95 at Amazon

4. Squishmallows

Most popular items to buy: Squishmallow

If you’re a parent or shopping for little ones this holiday season, you’re likely all too familiar with Squishmallows. The adorable plush toys are selling out everywhere and are hard to find, especially if you’re searching for popular Squishmallows like the axolotl, cow or frog. Fortunately, a few are still in stock at Amazon and other select retailers.

$34 at Amazon

5. Winix Air Purifier

Most popular things to buy: Air purifier

In this Winix Air Purifier, the true HEPA filter captures 99.97% of airborne pollutants, dust mites, pet dander, pollen and other allergens. It also has PlasmaWave which acts as a permanent filter to safely break down odor and other pollutants with no harmful ozone.

$145 at Amazon

6. ThisWorx Car Vacuum Cleaner

Most popular things to buy: Car vacuum

Keep your car clean with a ThisWorx Car Vacuum Cleaner. This small vacuum easily picks up ash, dust or food spills. The strong section helps pick up hard to reach areas.

$30 at Amazon

7. All-Clad Cookware

Most popular things to buy: All Clad cookware

Cooking is much better (and easier) when you’re doing it on some of the best cookware. While pricey, All-Clad is high-quality, long-lasting and cooks food evenly, making it a worthy investment. You can buy individual pots and pans or opt for this set, including all the staples.

$700 at Amazon

More kitchen deals: Spruce up your kitchen with Amazon deals on All-Clad, Ninja, Staub and Vitamix

8. Eufy Robot Vacuum

Most popular things to buy: Robot vacuum

As we spend more time at home, we’re also trekking more dirt around the house—or we’re just noticing all of it for the first time. Vacuuming daily is annoying and tedious, so our readers gravitated toward getting a robot vacuum cleaner. They keep things spic and span in between deep cleans, and the Eufy 11S is one of our favorite robot vacuums for its great suction and price range.

$140 at Amazon

9. Renpho Eye Massager

Most popular things to buy: Renpho eye massager

Amp up your night routine with the Renpho Eye Massager. We love the Renpho for helping ease dry eye symptoms and headaches. Get it in white, black, pink or green.

$70 at Amazon

10. Crocs

Most popular things to buy: Crocs

Crocs is having a major moment, thanks to the ugly shoe trend (looking at you, New Balance dad sneakers!). The OG classic Crocs clog has thousands of reviews from Amazon shoppers and comes in a rainbow of colors in both men’s and women’s sizes. The shoes are comfortable, versatile and breathable and can be worn for everything from running errands to hiking.

From $28 at Amazon

11. Throw blankets

Most popular things to buy: Blanket

The colder the temperature outside, the more you want to snuggle up inside on the couch, which is why throw blankets are a big seller right now. Get this affordable and soft blanket from Amazon that everyone in the household will fight over.

$12 at Amazon

12. Chuckit! Sport Dog Ball Launcher

Most popular things to buy: Launcher

If you have a dog, then you need a Chuckit! Sport Dog Ball Launcher. The launcher firmly grasps dog balls covered in mud and slobber for convenient pick-up without the mess. Elevate catch with your pet!

$10 at Amazon

►Pet deals: From dog beds to cat scratchers, here are the best pet deals at Amazon

13. Apple AirTags

Most popular things to buy: Apple AirTags

If you’re always losing things—whether it be your keys, your wallet or even your pup—you could benefit from Apple AirTags. The tiny disks can attach to anything and everything and connect instantly to your iPhone so you can find their exact location no matter where they go. 

$99 at Amazon

14. Revlon Hair Dryer Brush

Most popular things to buy: Hair dryer

Your hair will always look glam with this 4-in-1 Revlon Hair Dryer. The negative ions penetrate the hair quickly to help lock in moisture, reduce frizz and static for smoother, shinier hair. You will look like you just got a professional blowout. 

$32 at Amazon

15. Lego Sets

Most popular things to buy: Legos

For kids and adults alike, Legos make for a great gift for yourself and others. You can find a set for almost any and every interest, but some of the most popular ones for 2023 include the Lego Star Wars sets, and the Lego Harry Potter sets. They’ll keep people of all ages entertained for hours on end.

$85 at Amazon $125 at Amazon

16. KitchenAid Stand Mixer

Most popular things to buy: Kitchenaid

The beloved KitchenAid stand mixer is one of those things that will never go out of style.  Our experts love its versatility and ease of use—it can knead bread dough, make homemade pasta, whip cake batter and more.

$380 at Amazon

17. Winc Wine Subscription 

Most popular things to buy: Winc subscription

Skip the lines at the liquor store with a subscription to Winc, one of the hottest gifts of 2023. Every month, you’ll get a box of wine delivered right to your doorstep that includes new vino brands and varieties for you to try based on your preferences. It’s a fun and convenient way to enjoy happy hour at home.

$48 a month at Winc

18. Saatva Mattress

Most popular things to buy: Saatva mattress

There’s no better time than now to upgrade your sleep setup, meaning a new mattress is in order. The Saatva Classic Mattress comes highly recommended by thousands of reviewers. They like that it has a plush pillowtop and comfortable memory foam that makes for a soft yet supportive bed. It also comes in three firmness levels, so you can pick which best suits you.

$1,695 at Saatva

19. Home Chef Subscription

Most popular things to buy: Home chef subscription

Life can get busy, which makes cooking dinner after a long day of work and carting the kiddos around difficult. That’s why meal kits are so popular right now—you get everything you need to whip up a healthy homemade meal delivered to your house. We named Home Chef our favorite meal kit delivery service for its high-quality ingredients, easy-to-follow recipes and exciting flavors.

From $12 a meal at Home Chef

20. MasterClass Subscription

Most popular things to buy: MasterClass

What better way to learn a new skill or hobby than with a lesson from your favorite celebrity? MasterClass is the only place you can learn to cook from Gordon Ramsay or take an acting class with Steve Martin without spending hundreds of dollars on a private lesson. After trying the service, we found the classes we took to be more inspirational than practical but still completely worth it.

$15 a month at MasterClass

The product experts at Reviewed have all your shopping needs covered. Follow Reviewed on Facebook, Twitter, Instagram, TikTok or Flipboard for the latest deals, product reviews and more.

Prices were accurate at the time this article was published but may change over time.


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