Slurpee Day 2023: Celebrating 7-Eleven’s 96th Birthday with Freebies, Limited-Time Flavors, and Exclusive Merchandise

Xavier Roger
Slurpee Day 2023
Slurpee Day 2023


Today is July 11, a significant day for enthusiasts of iced beverages, commonly referred to as Slurpee Day. This unofficial holiday, previously known as 7-Eleven Day, commemorates the birthday of the popular convenience store chain. The celebration extends to all 7-Eleven banners, including 7-Eleven, Speedway, and Stripes.

The customary way to celebrate Slurpee Day involves offering a free small Slurpee to every customer who enters any of the convenience stores on July 11. This year, in honor of the occasion, a limited-time-only flavour called Sprite Lemonade Legacy will be introduced. It serves as a tribute to the 96th birthday of 7-Eleven and promises a unique taste experience.

To enhance the festivities surrounding its 96th birthday, the convenience retailer has launched a special 7/11 Birthday Collection in its merchandise line. This exclusive capsule, available on the retailer’s online merchandise shop called 7Collection, features a range of custom apparel and accessories designed for those who share the store’s birthday. The collection encompasses baby onesies, kids tees, adult tees, custom wrapping paper, and gift bags. According to a statement from the retailer, the objective is to extend the birthday celebration not only to individuals born on July 11 but also to all the devoted Slurpee fans. The collection showcases festive decorations and all the essentials needed to commemorate this exceptional day.

Additionally, 7-Eleven is elevating the Slurpee Day 2023 experience by offering more free Slurpees. Customers of 7-Eleven, Speedway, and Stripes stores can indulge in this popular frozen drink, which perfectly captures the essence of summer.

As an added bonus, this year’s Slurpee Day celebration includes the opportunity to enjoy up to three free Slurpee drinks through various promotions. Loyalty members of the 7Rewards and Speedy Rewards programs can enjoy exclusive access to an extra free small Slurpee drink until July 10. Furthermore, customers who order through 7NOW Delivery can savor an additional free Slurpee drink on July 8. Of course, anyone can visit the stores on July 11, which is 7-Eleven’s birthday, and receive a complimentary Slurpee drink.

But the festivities don’t end there. The convenience retailer is going above and beyond by offering special deals on delivery, fuel, and snacks to round out the birthday celebration. On July 11 only, customers who sign up for the 7NOW Gold Pass™ via the 7NOW Delivery app will receive a free subscription to the service until the end of 2023. This Gold Pass entitles customers to free delivery of over 3,000 7-Eleven products, including favourites like pizza, wings, and, of course, Slurpee drinks.

Furthermore, 7-Eleven is providing additional fuel savings to its new and existing fuel rewards members. On July 11, at both 7-Eleven and Speedway-branded fuel locations, these members can enjoy an extra 11¢ off per gallon by using the 7Rewards or Speedy Rewards programs. This discount can be combined with existing fuel offers found in the app, presenting customers with even more substantial savings.

Naturally, 7-Eleven acknowledges that a Slurpee drink pairs best with a delectable snack. Loyalty members can take advantage of $1 food deals on a variety of treats, including favorites like the $1 Big Bite® Hot Dog, $1 Pizza Slice, and the unique $1STUFDCAKE—a cupcake with a twist. These mouthwatering options further contribute to making July 11 an incredibly delightful day.

From complimentary Slurpee drinks and enticing fuel offers to captivating new merchandise, the joyous occasion of July 11 has become even more memorable and delightful.

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