Skittles, the renowned candy brand, is breaking new ground with its latest flavor innovation, but this time, it’s a departure from the familiar “taste the rainbow” experience. In honor of National Mustard Day on August 5, Skittles has joined forces with French’s to create a one-of-a-kind mustard-flavored Skittle. The candies promise a unique “tangy mustard flavor” complemented by Skittles’ signature chewy texture, all wrapped up in a vibrant yellow color.
However, don’t expect to find these unconventional treats on regular store shelves alongside the traditional mustard or candy aisles. The adventurous souls willing to sample this peculiar flavor can indulge at French’s “Mustard Mobile,” making stops in three major US cities: Atlanta on July 31, Washington on August 2, and New York on August 5. For specific times and locations, interested fans can visit a dedicated website. Additionally, Skittles enthusiasts have the chance to enter an online sweepstakes for an opportunity to win a special package.
In the ever-evolving world of food marketing, brands often introduce unique and even peculiar flavors with the hope of creating viral sensations on social media. These unconventional concoctions serve as a temporary boost to sales and generate positive media coverage.
Marketing stunts involving peculiar food flavors have become increasingly common, although not always met with unanimous approval. Last year, we witnessed the emergence of hot-dog-flavored popsicles and Velveeta martinis, which sparked curiosity and divided opinions.
Ro Cheng, Mars’ marketing director, emphasized that Skittles is continuously seeking to inspire moments of joy in everyday life and provide unexpected ways for fans to engage with the brand.
Typically, Skittles releases limited-edition flavors, often playing with sweet and sour tastes. In 2020, the brand temporarily set aside its iconic rainbow packaging and candy colors to celebrate the LGBTQ+ community with artist-designed pride packages.
For French’s, a subsidiary of McCormick & Company, this collaboration with Skittles is just one example of their holiday-driven marketing initiatives. In the past, French’s introduced a mustard-flavored donut in New York and experimented with a yellow mustard-flavored ice cream in 2019, aiming to merge “two all-American classics, ice cream and mustard.”
McCormick acquired French’s from Reckitt Benc https://abc7chicago.com/mustard-skittles-frenchs-candy/13550617/kiser (RBGLY) in 2017, making it a part of their diverse seasoning portfolio. Notably, French’s holds the distinction of being the top-selling mustard brand in the United States.
As Skittles and French’s embark on this bold flavor experiment, candy enthusiasts and curious foodies await a truly distinct and unforgettable taste experience.
Source : abc7Chicago
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