Heinz Ketchup, Heinz 57 sauce get hot with jalapeño, habanero peppers

Xavier Roger


Want to spice things up in the kitchen? New Heinz chipotle, jalapeño and habanero ketchups and Heinz Hot 57 Sauce, made with jalapenos, are hitting stores now.

Heinz is bringing the heat to its ketchup and Heinz 57 steak sauce.

Three new spicy ketchups are hitting store shelves now: Tomato Ketchup Blended with Chipotle (a medium spicy option), Ketchup with Jalapeño (hot), and Ketchup with Habanero (hotter). Also new: Heinz Hot 57 Sauce.

Adding peppers makes sense, because hot sauces have been, well, hot in recent years.

  • Sales of hot sauces are up 14.6%, totaling $927.5 million, over the 52-week period ending Feb. 26, 2023, according to research firm Circana.
  • Sales of sauces in general, including hot and Cajun sauces, steak sauce, barbeque sauce, and picante sauce are up nearly 8% totaling $2.36 billion, Circana said.
  • Nearly 50% of millennials and Gen Z shoppers say they regularly use spicy sauces and seek out new options, Heinz says, citing Mintel Group research.


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