Ford F-150 Lightning price climbs, base Lightning Pro model sold out

Xavier Roger


The all-electric 2022 F-150 Lightning has attracted non-traditional truck owners, according to new customer survey data from Ford Motor Company collected in 2021 and 2022. This model is a Lariat.

DETROIT – At a time when skeptics wonder about the demand for all-electric vehicles, automakers including Ford Motor Company, continue to see steady orders even as prices rise.

Ford reopened its retail order banks Thursday for those who already hold reservations to buy the F-150 Lightning pickup truck – as three work shifts and full production return to the center in Dearborn, Michigan, where a battery fire occurred last month.

The automaker shut down assembly of the high-profile truck for five weeks after the battery fire in the center’s holding lot. Now things are back to normal.

Trucks are shipping to customers, and Ford has adjusted its MSRP (manufacturer’s suggested retail price) upward in response to current material costs, market factors and supply chain constraints, Ford spokesman Martin Gunsberg confirmed to the Detroit Free Press, part of the USA TODAY Network, on Thursday.


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