April Fools’ Day pranks from Google, Taco Bell, Volkswagen fell flat

Xavier Roger


April Fools’ Day seems like the perfect time for pranks. But what starts out as a joke can become no laughing matter.

Big name brands and companies often feel compelled to make their own mark on the foolish holiday. But there have been instances where April Fools’ fakeries have flopped – or worse, backfired.

April Fools’ Day can give companies and brands an “opportunity to connect with their customers through humor – a great way to show your brand’s personality and fun side. And if done well, it can create a very memorable moment for the brand,” Rebecca Rosborough, global chief marketing officer for online brand management platform Frontify, told USA TODAY.


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